Sunday, August 1, 2010

Why I Don't Have A Website

This seems a little contradictory since you are reading this on a website, but I don't have a website for my law office.

I have a paperless office, use some of the latest software, proud owner of a Droid smartphone, read my books on a Kindle, listen to my books on an iPod, and  have remotely filed bankruptcies from a train in England and belong to the Mile High Club of Bankruptcy Filers, having filed a case at 30,000 feet compliments of in flight Wi-Fi.  I'm no stranger to technology or a Luddite, but I don't have a website for my office.

In fact, back in the early 2000s was the proud owner of the URL (and have the T-shirt to prove it).  I was going to make my millions doing bankruptcy on the Web.

So why don't I have a website?  Well, one is on the way, but it isn't going to be like anything I've noticed from other law firms or solo practitioners.

1.  I haven't needed the advertising.  Most of my business is word of mouth referrals from clients or former clients.  I've even scaled back my yellow page ads to the point that they are there for those few people who still look me up in the book can get my phone number.  It also means that when the client types my name in the search engine, my phone number pops up.

2.  Most websites for small law firms are stupid.  Ok, I know that is harsh, but lawyers are so full of themselves and the pomposity is usually only equal to the boredom I feel reading the sites.  I have to force myself to look at the competition and when I do, I think parenthetically  in perfect lawyer-ese (See, Number 1 above.)  Either the web site is so dry over legal concerns that no meaningful information other than contact information is conveyed or the web site reads a little bit like a bad infomercial on  "How To Get Rich On The Internet".

3.  I currently have an individualized web/cloud presence for my existing clients.  I interact with my clients daily on Google Wave.  They ask me questions, send me documents and I provide them with updates on their cases -- all on a wave designated specifically for their case.  So far the number of clients has been limited, but it is growing daily.

4. I don't want to put up a website that isn't "cool."  Maybe this is the biggest reason of all.  The tech world is all about geeky cool.  Clients like cool -- trust me, I have a blast showing off gadgets -- my Kindle (which has caused me to buy an extra book a week, just to show off the Kindle Store's almost automatic downloads),  texting clients while I talk to them face to face in my office with Google Voice, having my office staff type on their case wave in the other room, so they can watch real time collaboration.  If you note the common theme in this paragraph, I act like how I want my clients to act about me, showing off and talking about what they think is cool (and as far as attorney's go, I hope they say I'm cool).  So right now, my office web site isn't up, isn't running and won't be, until I can offer something that my clients really want to talk about.


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  2. Kent,
    As this article suggests:
    you need a website for credibility. I would argue that a blog is a viable alternative if you include your contact information on your blog.